Shaping the Future of
Customer Experience
with AI
23rd Floor, The Mett Tower, 15 Tran Bach Dang Street,
An Khanh Ward, Ho Chi Minh City
An Khanh Ward, Ho Chi Minh City
Tuesday, October 7th,
2025 I 08:00 am - 5:00 pm
Tuesday, October 7th,
2025 I 08:00 am - 5:00 pm
What to
expect
Discover why this is the must-attend event for CX leaders, innovators, and AI practitioners in Southeast Asia.
Meet the Minds Behind CX
Step into rare conversations with the visionaries who shaped CX. Their insights reveal not just where CX has been — but where it must go in the age of AI.
Conversations with visionaries who shaped CX — and where it must go in the age of AI.
Reveal Industry-Shaping Insights
Unveil the latest trends, benchmarks, and impacts across sectors — a mirror of how CX is reshaping business growth in Vietnam and Southeast Asia.
Discover new CX trends and benchmarks reshaping business growth in Vietnam and Southeast Asia.
Celebreate a Milestone in AI
Join the milestone launch of the first book on Agentic AI. Beyond a publication, it’s a roadmap for businesses become more human, empathetic, and future-ready.
Be part of the launch of the first book on Agentic AI — a roadmap for more human, future-ready businesses.
Experience AI Agents in Action
Experience real showcases — from Hoàng Hà Mobile to ZUS Coffee, Friendship Cakes, and Gohub — where AI Agents scale trust and efficiency with Filum.ai.
See real showcases from Hoàng Hà Mobile, ZUS Coffee, and more — where AI Agents scale trust and efficiency.
Speakers
Our speaker lineup brings together global thought leaders and
regional pioneers who are reshaping customer experience with
measurable AI outcomes.
Mr. Bruce Temkin
Temkinsight - Chief Humanity Catalyst
The “Godfather of CX” leads the Qualtrics XM Institute and a global XM community.
Mr. Greg Melia
CEO - CXPA Global
Chief Member Relations & Strategy Officer at ASAE.
Dr. Francis Goh, CCXP
Vice President AI & Data Innovation - NTT Data
Former Digital Innovation Leader in Amazon Web Services (AWS), and Bain & Company advisor.
Mr. Duc Hoang, XMP, CCXP, CCX
CXPA Asia Leadership Council
20 years of diverse experience in Total Quality Management and CX Management.
Dr. Hung Tran
Founder & CEO - AI for Vietnam
20+ years of experience in AI research, innovation, and application.
Mr. Phap Trinh
Master Trainer - PLC
Former Retail Channel Manager at Apple South Asia (Singapore).
Ms. Thuong Le
General Deputy Director - SOI.Pro
Holds a Master’s in Customer Experience Management (Michigan State University, USA).
Ms. Hang Nguyen, CCXP, CCX
CXPA Asia Leadership Council
Over two decades of expertise in the financial services sector, where she has built and led CX functions such as: Techcombank, MB Shinsei, ACB, VIB,...
Mr. Trung Truong
COO - SoBanHang (Finan)
Over 3+ years of C-suite experience spanning Vietnam's fastest-growing sectors: fintech, electric vehicles, cosmetics retail.
Mr. Vien Tran
CEO & Co-Founder - Filum.ai
Over 10 years of experience in SaaS for small and medium enterprises in Vietnam.
Ms. Hien Tran
Deputy Director - Vietnam Airlines
Over 25 years of leadership in commercial growth, international expansion, and digital transformation for Vietnam’s national carrier.
Ms. Hue Nguyen
Senior General Manager - Aeon Viet Nam
Sole Vietnamese woman in AEON Vietnam's Member Council, driving strategic initiatives and contributing to local communities.
Mr. Tommy Nguyen
Senior Digital Transformation Manager - Heineken Vietnam
PMP® Certified Digital Transformation Leader với chuyên môn vững chắc trong AI, Blockchain, tối ưu hóa chuỗi cung ứng trong lĩnh vực FMCG tại Việt Nam.
Mr. Larry Tan, CCXP
Chief Product Officer - Alltitude Advisory
Certified Customer Experience Professional (CCXP) with deep expertise in transforming customer experience through technology-driven solutions.
Mr. Stuart Weddle, CCXP
Council Member - CXPA Asia
Expertise in service journey design, customer operations, CX metrics, and integration of CX practices in diverse industries.
Mr. Hiep Nguyen
Co-founder & CTO - Filum AI
Co-founder & CTO, Filum.ai.; Top 5 AI Talent in Vietnam - AI Awards 2025 by VnExpress.
Partners
We are proud to be supported by a strong ecosystem of technology providers,
business leaders, and community partners.
We are proud to be supported by a strong ecosystem of technology providers,
business leaders, and community partners.
We are proud to be supported by a strong ecosystem of technology providers,
business leaders, and community partners.
We are proud to be supported by a strong ecosystem of technology providers,
business leaders, and community partners.
Co-Organizer
Gold Partner
Friendship Partner
Media Partner
Agenda
Welcome:Guest Reception & Networking
Opening Remarks:The Moment of Transformation
Keynote 1– The Evolution of Empathy: From Cavemen Through AI
Keynote 2– How AI enable businesses to be more HUMAN
Keynote 3– AI Agents: Digital Employees for the Customer Era
Tea Break- Networking & Break
Book Launch- Innovate To Elevate!
Panel Discussion– Shaping the Future of CX in SEA
Launching- Vietnam Customer Experience & Service Report 2025
Business Lunch- VIP Networking
Ticket
HALFDAY PASS
Half-day access to keynotes, panels, and networking with 250+ CX and AI leaders.
1.500.000 VND
You will get:
- Half-day access to all sessions (morning/afternoon)
- Opportunity to ask questions live
- Networking with peers and leaders
- Teabreaks during the event
- Event materials included
- Translation support provided
- Exclusive gifts from Filum.ai and partners
You will get:
- Half-day access to all sessions (morning/afternoon)
- Opportunity to ask questions live
- Networking with peers and leaders
- Teabreaks during the event
- Event materials included
- Translation support provided
- Exclusive gifts from Filum.ai and partners
STANDARD PASS
Full-day access to keynotes, panels, and networking with 250+ CX and AI leaders.
2.000.000 VND
You will get:
- Full access to all sessions
- Opportunity to ask questions live
- Networking with peers and leaders
- Teabreaks during the event
- Event materials included
- Translation support provided
- Exclusive gifts from Filum.ai and partners
You will get:
- Full access to all sessions
- Opportunity to ask questions live
- Networking with peers and leaders
- Teabreaks during the event
- Event materials included
- Translation support provided
- Exclusive gifts from Filum.ai and partners
VIP EXPERIENCE
Front-row seating, speaker meetups, and premium networking with decision-makers.
4.000.000 VND
You will get:
- Full access to all sessions
- Opportunity to ask questions live
- Networking with peers and leaders
- Teabreaks during the event
- Event materials included
- Translation support provided
- Exclusive gifts from Filum.ai and partners
- Front-row VIP seating
- VIP Lunch Networking
You will get:
- Full access to all sessions
- Opportunity to ask questions live
- Networking with peers and leaders
- Teabreaks during the event
- Event materials included
- Translation support provided
- Exclusive gifts from Filum.ai and partners
- Front-row VIP seating
- VIP Lunch Networking
ONLINE ACCESS
Join live-streamed keynotes and panels from anywhere in the world.
1.000.000 VND
You will get:
- Full access to all sessions online
You will get:
- Full access to all sessions online
