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Website Feedback

Improve user experience with on-website surveys

Survey the right audience at the right moment. Understand customer behavior on your website with Filum's solution.

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Trusted by leading businesses

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Understanding website customer surveysWhy survey customers on your website?

A business's website is increasingly becoming the first interactive touchpoint between customers and the business, and it has a major influence on attracting potential customers. 
By surveying customers on the website, businesses gain the basis to improve and optimize their experience at this touchpoint, thereby increasing website conversion rates. 

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CSAT Evaluation on the Website

Measure customer satisfaction with the online purchasing process on the business's e-commerce website.

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Diverse CES Surveys

Assess how easy it is to complete actions on the Blog page and checkout page, then optimize the customer experience on this channel.

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Post-Purchase NPS

Measure how likely customers are to recommend the business to others, optimizing the effectiveness of referral marketing.

visibility_332d291e61Shopping Experience

Measure customers' purchasing experience on the website

Survey customers throughout their journey on the website to optimize experience and increase conversion rates.

  • Choose which experience metrics to measure from a library of 50+ standardized survey templates
  • Set the target audience and timing for surveys according to the business's needs
  • Customize and preview where surveys are displayed on the website

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track_changes_468bc68049Content Optimization

Collect reader feedback on every piece of content

Evaluate how effective website content is and develop a content strategy aligned with the needs of your target audience.

  • Run surveys on each content page throughout the customer's reading journey
  • Collect feedback and understand customers' content needs
  • Optimize and develop website content aligned with customers' wants and goals

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track_changes_468bc68049Automated Workflows

Handle feedback right at the touchpoint

Streamline customer care tasks right on the business's own website

  • Set up automated customer care workflows triggered by customer feedback
  • Send notification emails to the team, ensuring customers are always supported promptly
  • Smart customer segmentation based on survey feedback results

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track_changes_468bc68049Customer Understanding

Unify all feedback anytime, anywhere with Generative AI

Smart AI technology helps businesses gain deep insights into customer behavior on the website

  • Automatically centralize and analyze customer feedback on the business's website
  • Summarize themes and experience hot spots from customer feedback
  • Give businesses an overview of customers' real experience on the website

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Survey customers and optimize your business website with Filum's solution

Collect customer feedback, optimize experience, and drive conversion rates at one of the most important touchpoints in the digital-era experience journey

Resources

Ebook

The Customer Experience Management framework

Why a business needs a Customer Experience Management framework, and the steps to building a CX strategy on it — in this ebook.


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