VCXP Global Summit 2026 — CX Vision 2035Save a seat
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Filum

Insight

Bringing Generative AI
to customer experience

A new door: not just hearing your customers, but understanding them deeply and seeing what they will need next.

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Trusted by leading businesses

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AI in customer experience

Through late 2022 and early 2023, AI — Generative AI in particular — proved it can markedly improve how feedback is gathered and how customer needs are understood, across many industries.

30%

Cuts the cost and the time of collecting customer feedback from weeks to days, according to Forrester.

60%

Personalising surveys to each customer’s behaviour and preferences lifts response rates by up to 60%, according to Deloitte.

AI is rewriting how customer experience gets planned

Every decision, every assessment, every plan gets easier and faster on a CX platform with the technology built in

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AI is rewriting how customer experience gets planned

Every decision, every assessment, every plan gets easier on a CX platform with GenAI built in.

Insights AI

Deeper understanding, with AI

Catch every need and every theme your customers are raising — quickly, and without the guesswork.

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AI analysis

GPT-3.5 built in and easy to use, helping you summarise and read the overall picture.

AI assistant

Finds where service and experience can improve, from feedback across every channel.

CX Dashboard & Reports

Closer, sharper reporting on a platform with GenAI built in

Decide quickly on ready-made reports that pull data from every source, for the truest overall picture of the customer experience.

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Collect & Capture

Unify and normalise data from every source

One full, rounded view of the customer, built from the whole range of feedback data you hold.

Data Unification

Filum Insight automatically unifies data from many sources — both structured and unstructured. Which gives the business one full, rounded view of its customers.

Data Visualisation

Unifying and normalising the data is only the start. Filum applies GenAI to visualise it, so trends, habits and the opportunities hiding in your customer data are easy to see.

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Predict & Personalize

Anticipate what customers want

Read customer behaviour ahead of time, and shape strategy and service to meet — and pass — what they expect.

Real-time analysis

Analysis that arrives on the newest feedback, while it still matters

Personalised to each response

GenAI analysis lets the business personalise every message to a customer, based on what their own feedback asked for

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Voice & Text Analysis

Understand customers one conversation at a time

Voice and text analysis on every conversation.

Call Center

Connects to your support centre with no fuss, for deeper analysis

Speech to Text

Speech becomes text, automatically. AI turns chats and call recordings into clear, readable text, so the topics raised are quick to grasp

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Implement & Delight

Turn insight into action, in a blink

Suggests the actions worth taking, so feedback gets a better answer

Automated responses

Identifies and answers each customer group appropriately, from the GenAI classification in your feedback reports

Connects easily

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Put GenAI to work

Plan your customer experience management

Filum brings GenAI to customer experience management first

Generative AI built in

Generative AI built in

Generative AI built in

Competitive cost

Competitive cost

Competitive cost

Broad application

Broad application

Broad application

Ready to bring AI to your customer experience?

AI in CXM replaces a pile of traditional reporting and analysis tools, and has become the next step for every leading business.

Resources

Ebook

The Customer Experience Management framework

Why a business needs a Customer Experience Management framework, and the steps to building a CX strategy on it — in this ebook.

News and press