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Every Channel. One Inbox.
Answer in seconds. 24/7.

app.filum.ai
Emma HartIn progress ▾
AI handling
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From six seller centres to one paid order.

Four jobs your team does daily — and what changes when an agent does them.

Unified inbox

Stop switching between seller centres

One queue for every channel. Nothing waits on a tab.

One queue

No tab-switching between seller centres at 11pm.

Channel kept

You always see where the buyer is writing from.

Never dropped

Unanswered chats surface before the buyer leaves.

WhatsApp
Messenger
Email
app.filum.ai
Emma HartIn progress ▾
AI handling
ShopifyInternal note
Write something
Send
AI workforce

It answers, recommends and builds the order

The work your team repeats a hundred times a day.

Consults

Answers from your catalogue, not a script.

Promotes

Applies the code that actually fits the basket.

Prepares

Drafts the order and asks for the address.

Emily

Do you ship to Penang?

Robert

Can I still use SUMMER20?

WhatsApp

Jenny

Is the linen shirt in stock?

Product infoPromotionCapture leadOrder trackingRefund

Maya

Iris

Otto

Leo

18 agents on shift · 24/7

Linen shirt · Navy

$69.00

Leather tote · Teal

RM 552

Acetate frames

S$60

Human control

You decide what a good answer looks like

Rate a reply. It learns your bar, not a generic one.

Rate

Thumbs up or down on any reply it sends.

Remember

Saved to the customer, not buried in a thread.

Explain

Your team reads a summary, not a raw log.

Learning loop

Do you have the linen shirt in navy?
Yes — navy is in stock in M and L.
M please. Is the 20% code still live?

AI Summary

Linen shirtColour + stock checkSUMMER20 appliedLate delivery

The buyer asked for the linen shirt in navy. The agent confirmed stock in M and L, applied SUMMER20 to bring it to $110.40, and logged that her previous order arrived late — waiting on the delivery address.

Learn from context

  • ReferenceLinen shirt · Navy
  • SizingM
  • ChannelWhatsApp
  • Last seenLate delivery · 12 Sep
Performance

See what chat actually earns you

Which conversations turn into revenue, and which stall.

One funnel

Chats in, orders out. Nothing guessed.

By channel

See which storefront actually earns.

Week on week

Every metric against the previous seven days.

ShopifyWhatsAppWhatsAppInstagramTikTok ShopMessengerFacebook
3,400Conversations1,860Qualified890Draft order578Paid

Converted chats

2,456+5.6%
7d prev

Conversion rate

64%+9.0%
7d prev

Revenue

28K $+12.4%
7d prev
CustomerTotalStatus
JTWhatsAppJenny Tan
$102.00Fulfilled

Customer story

Scale the brands, not the complexity.

Maison Retail Management International brings Charles & Keith, Pedro, MLB, New Balance and 20+ brands to market, each selling across Shopee, TikTok Shop, Zalo, Messenger and its own site. Every new brand used to mean more inboxes and more people to staff them.

Their old stack handled tickets. It didn't connect to Shopee or TikTok Shop, so those conversations lived in separate tabs.

On Filum, an AI agent handles the repeat questions in each brand's own voice, and the team handles what needs a human. New channels join the same workspace.

  • Charles & Keith
  • Pedro
  • MLB
  • New Balance
  • Converse
  • Coach
  • Fila
  • Skechers
  • Birkenstock
  • Lush
  • Havaianas
  • 15+ brands

    under Maison RMI

26
Brands
100+
Channels
1
Workspace

Trusted by customer-obsessed teams across SEA

ViettopNhattinKPMGMediHafeleMossAudiOrgalifeHoangha MobileVinasoyGohubSMIVGS25OQRViettopNhattinKPMGMediHafeleMossAudiOrgalifeHoangha MobileVinasoyGohubSMIVGS25OQR

Paste your store URL. Watch it answer.

  1. Connect your channels

    Shopify, Meta, Shopee, TikTok & more

  2. Sync your catalogue

    Products, prices and stock, so it answers from what you really sell.

  3. The agent answers shoppers

    Replies, recommends and builds the order — all day.