Measuring Customer Effort Score (CES) for Your Business
Track how much effort your customers need to make and why it matters.
What it is
Customer Effort Score
Used to measure the amount of effort a customer has to exert to interact with a company, resolve an issue, or complete a task. The idea is that customers are more loyal to a product or service that is easier to use.
96% of high-effort customers become disloyal, vs. just 9% of low-effort ones (Gartner).
Improving customer experience boosts revenue by up to 7% and profits by 2% (McKinsey & Co).
94% of low-effort customers plan to buy again, and 88% would increase their spending (IBM).
100K+
Conversations supported by Filum.ai
70%
Reduction in feedback handling time
1
4
Start measuring CES today!
Build the foundation for long-term growth.
Top businesses have already seen transformational results with Filum AI
Hoàng Hà Mobile saw a 30% revenue increase thanks to Filum.ai.
Discover how Hoàng Hà Mobile boosted CSAT to 99% and cut employee workload by 35% with Filum AI.
30%
Business performance improved with AI
100K+
Customer conversations assisted by AI Agent
99%
Average CSAT across all touchpoints
Huy Thanh Jewelry reduces request processing time by 70% with Filum.ai
Discover how Huy Thanh Jewelry gathers over 10,000 feedback responses and enhances the experience for 150,000 orders each month.
70%
Increase in resolution time
10K+
Survey collected across all touchpoints
60s
Time to complete surveys
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